REAL WRITER COPYWRITING SERVICES
RESIDENTIAL & COMMERCIAL PROPERTY LISTINGS
AUSTRALIA WIDE
Real Estate Copywriting
With an eye for detail and passion for capturing in words the essence of every property Real Writer copywriting delivers effective copy for the residential and commercial property markets. Professional, fast, reliable, and experienced in the creation of successful realty copywriting for 2000+ properties.
Service includes:
Providing copy for residential or commercial real estate listings to fit your template and formatting requirements
Your choice of a scheduled in person property inspection, virtual inspection (FaceTime/Zoom) or remote copy based on floorplans, photos, and property details.
Personalised, professional service
Direct communication
24-hour turnaround
SEO (Search Engine Optimization) & Keyword Research
Any editing or requested changes until you are completely satisfied with the copy



Because every property is unique… Every buyer is individual…
COPYWRITING EXAMPLES



THE BLOCK HOUSE 5
Winning Copy! Winning House!
Set on 10 acres (approx.) this extraordinary four bedroom plus study/5th bedroom luxe residence delivers the ultimate off-grid tree change experience embracing smart technology, sustainable design principles, and resort-style amenities including a helipad, solar heated pool, Par 3 golf course, and full-sized multifunctional court.
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Masterfully blending old and new to create an impressive yet relaxed atmosphere, the home perfectly preserves the authentic VJ paneling, soaring ceilings, polished timber flooring and ornate fretwork of the relocated original Queenslander, glamming it up with a stunning modern addition.
A spectacular gourmet kitchen boasting a full suite of Swiss Zug appliances and premium stone surfaces is complemented by a fully fitted butler’s pantry. Dining and living areas showcase dramatic cathedral ceilings, full-height glass doors and alfresco entertaining taking in breathtaking Macedon Ranges views.
The elegant master suite offers a study, walk-in robe, ensuite, and outdoor area, while the 5th bedroom offers flexibility as a home office/2nd living zone. Indulgent bathrooms showcase walk-in showering, pamper baths, gorgeous copper piping highlights, plantation shutters, and herringbone tiling.
Park-like grounds feature 100 olive trees, grapevines, an ornamental Japanese Garden, and a glass house. All backed with a 7 star ecological rating, triple insulation, underlay heating, triple glazed windows, 50Kw solar panels, ducted heating, water tanks and endless high-end inclusions – 6car garage with cinema/media room/WFH utility, mud room with Refresh Butler and dog bath, and shedding.
Resilient and beautiful, this is a rare opportunity to live the WFH off-grid dream in the idyllic Macedon Ranges, only moments to Gisborne townships shops/cafés and 45 mins (approx.) to Melbourne CBD. Surrounded by boutique wineries, gin distilleries, bakeries, local markets, and easy access to leading schools and transport it doesn’t get any better than this.



BRAND NEW HOME
Love the Spacious Extravagance
Designed with flair and a clean, modern finish, this brand new five bedroom, three bathroom double storey Metricon home on 448m² (approx.) of low maintenance landscaped grounds delivers the ultimate family lifestyle. Rich in natural light, the residence expresses flawless presentation and quality features with 2 ground floor living areas…
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open concept kitchen/meals showcasing stunning stone topped breakfast island, premium appliances, and butler’s pantry, opening to a large alfresco entertaining deck and outdoor firepit area.
The excellent layout places one bedroom and bathroom to the ground floor while upstairs accommodation centres around a lounge with study nook.
All bedrooms are fitted with built-in robes, the master includes walk-in robe and deluxe ensuite. Includes an integrated remote controlled double garage, laundry chute, internal laundry, heating/cooling, and side path concreting.
Set in the sought-after Rosenthal Estate close to Tom’s Park, Woolworths Shopping precinct, childcare centres, schools, sporting facilities, Sunbury township shops, cafés, train station, and cinema complex, with easy freeway access.



VACANT LAND
Premium Land Allotment in Redstone Estate
Presenting a rare opportunity to invest, landbank, or build your own luxury designer home on a generous 512m² (approximately) allotment in the landmark Redstone Estate by renowned Villawood Properties. With an emphasis on lifestyle, the Redstone Estate heralds a new forward-thinking development style, close to existing Sunbury…
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township shops and all amenities. This precise parcel offers a generous 16m (approx.) wide frontage, with a depth of 32m (approx.) in an exceptional precinct offering easy access to schools and ready rail and freeway access to the CBD and adjoining corridors.
The ideal place to raise your family with the peace of mind afforded by a leading land developer that has received multiple national urban development awards. The exclusive master-planned community surrounded by green spaces, breathtaking views, and natural beauty promises an exciting future with a proposed retail complex, playgrounds, resort-style residents club with 25 metre swimming pool, outdoor splash pool, fully equipped gym, and spa.



OFF THE PLAN DEVELOPMENT
Superb Thornbury Townhouses…
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Introducing a premium collection of 4 spacious three bedroom, two bathroom townhouses available off the plan, with construction commencing soon. Save on stamp duty while connecting with the elegant simplicity of open plan kitchen, meals and sitting areas with a balcony to each.
Graced by natural light, the highly functional kitchen is appointed with quartz benchtops/splashbacks, integrated fridge/freezer/dishwasher and SMEG 90cm oven/induction cooktop/concealed range. Carrara vanity tops elevate stunning bathrooms, with porcelain tiles to all wet zones.
Each home includes an integrated garage, heating/cooling, double glazing, alarm, WIR/BIR’s, and European Oak timber flooring.



COMMERCIAL DEVELOPMENT
High Tech Medical Facility Site in Exceptional Location…
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Strategically situated, this 780m² (approx.) medical development site offers excellent amenity and client exposure within a residential city-fringe precinct.
Plans for the medical development have been expertly crafted by Architecton to ensure optimum aesthetics and functionality, with CBD views and abundant natural light.
Currently, the site presents demolition/removal of the existing single storey dwelling, with the proposed 3 storey medical facility development comprising accommodated healthcare over levels 1 and 2 spanning an internal 831m² (approx.)
Includes street level car parking for 20 cars, including 2 accessible parking spaces. Also easily accessible by foot via the existing
Napier Street pedestrian footpath. Close to Glenbervie and Essendon train stations, bus routes, shops, medical centres, nutritionist, foot clinic, animal hospital, sports facilities, parks, kindergarten, and schools.



PRESTIGE
City Fringe Deluxe Family Home…
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Playing host to exceptional design and quality, this four bedroom, three bathroom prestige masterpiece represents the finest in modern living.
Five star quality defines the impressive home, lavishly appointed with soaring ceilings, engineered timber flooring, stunning wainscoting, and plantation shutters. Open-plan lounge and dining areas surround a sensational kitchen boasting Carrara marble surfaces, and integrated Smeg appliances. Fully tiled bathrooms bear hallmark Herringbone stonework to frameless glass showering.
Includes alfresco entertaining, remote-controlled garage, alarm, automated shade screens, heating/cooling. Claiming a highly desirable address moments to parks, shops, cafes, and trams.
All our copywriters are highly experienced and trained in the art of real estate copywriting.
Louise Mentor
Lead Copywriter & Editor
Louise has a passion for real estate, architecture and design that has spurred her real estate copywriting career. She has written real estate copy for 2000+ properties for real estate agencies including BTW, Raine & Horne, Jellis Craig, Ray White, Nelson Alexander, Barry Plant, Alex Karbon, Edward Thomas Agency, Harcourts, 11 North Property Group, Barbounis Real Estate, McGrath, Love & Co, Zed Real Estate, Sotheby’s International, and THE BLOCK 2022. Louise has a Bachelor of Arts and started her writing career as an editorial assistant in The Sydney Morning Herald property department. She has several feature film screenwriting and script editing credits and has won numerous writing awards including the prestigious Varuna/Harper Collins Manuscript Development Award.



SATISFIED CLIENTS
I’ve been using Real Writer for over a year now, and wow – do they deliver! Always quick, efficient and the writing is always spot on to suit the property. They do a much better job than I can do, that’s for sure, and deliver the best real estate copy writing every time. Thanks so much for all your help and efficient writing!
When we decided to list our investment property, we knew the value of excellent marketing. Our real estate agent usually writes their own copy, but we insisted on using Real Writer copywriting services. We are so glad we did – the advertising attracted many interested parties, and we sold the property in 3 weeks! Would highly recommend.





